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Wally Amos: The Man in the Watermelon Aloha Shirt


Recipes for Life

Wally Amos is the genuine, ebullient and gregarious father of the gourmet chocolate chip cookie.

Additionally, he is an advocate for reading who believes that the recipe for ending illiteracy in America is to read to your child daily.

He is a motivational speaker who travels the world, and he is the author of ten inspiring books with love as the common ingredient, and a tireless advocate of conducting life with an affirmative attitude.

“When I was 12, I moved from Florida to New York City to live with my aunt, Della Bryant. We certainly had no monetary wealth, but Aunt Della’s home was always rich in the principles and qualities vital to a child’s upbringing. And it was filled with the aroma of her delicious chocolate chip cookies. It’s true that her basic recipe for cookies became the foundation for much of my success. But it was her recipes for life that sustain me to this day.”

The Cookie Man

Wally’s baking hobby led him to open the world’s first cookie store in Los Angeles in 1975. Today, decades later, he’s still in business at Chip & Cookie®, the only company baking from pure, unadulterated Wally Amos recipes. You can order them right here for family, friends and gift giving.

Chip & Cookie®, by the way, has the ingredients for fundraising success! A program available across the country, it helps schools, church groups, scouts, athletic teams and others earn money locally. With free shipping, 50% profit, and Wally’s recipes behind them, Chip & Cookie® cookies are a proven fundraising winner!

In 2010, Chip & Cookie® introduced a unique, double-canister Wally Amos cookie jar. Based on the characters Chip and Cookie, the adorable namesake mascots of Wally’s company, the jar has been in high demand among cookie jar collectors. Wally promises it is “the first in a series.”

Expanding to Include a Family of Muffins

Beginning in 1995, Wally and some extraordinary partners shifted the focus of another of his companies to target the market for a wide variety of high-quality, homemade style muffins.  Uncle Wally’s® now has a product range from deliciously indulgent to absolutely healthful muffins.  And a big reputation for innovation.

Uncle Wally’s® products are now available in over 10,000 stores, including some of the biggest names in food service and retailing.  These merchants are quality driven, as are you.

Why the Watermelon Shirts?

Wally’s passion for watermelon has become well known; he wears a signature Watermelon hat, watermelon-themed aloha shirts and has all sorts of watermelon collectibles. So how did this delicious food come to be a symbol of vile racial stereotyping? The question always intrigued him. “I’ve read a lot of scholarly material on the subject,” Wally says, “and I can only conclude that when one group sets out to oppress another, they don’t spend a lot of time offering rational explanations for their acts.”

In 1995, Wally Amos decided to challenge the stereotype. The result was his Watermelon Credo. Its purpose was to get people to see clearly that when racial stereotypes are held up to the blinding light of truth, they can be seen for what they are. Lies.

Later, he expanded the Credo poster concept to a small book that he hopes “might inspire some folks to expend their energies on love and togetherness, not loathing and separation.” Wally’s likeness is on the cover of Watermelon Credo: The Book.

“If enough people see my wrinkled old mug with a slice of watermelon, and wearing watermelon prints on clothing, how can they continue to see this fruit as a racial stereotype for shiftless, dumb and worthless blacks? Apart from being African American, I am none of those things, and anyone who can recognize my face will know that to be true.”

“All I have known with certainty,” Wally observes, “is that I love watermelon and really despise hatred.”

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